Wednesday, January 29, 2020

Organisation and ICT Essay Example for Free

Organisation and ICT Essay Hardware In ASDAs finance department, as I wrote about in unit 2A, a total of 30 computers are used to deal with business on a daily basis. The specifications of these computers are as follows: * 30 colour, high resolution and flat screen monitors. Used to display the information produced by the computer. patriotic * 30 ergonomic keyboards. To type in the information to the computer. * 30 IBM computer mice which all have infra red enabled wheels. Used to click and go where you want on the computer. * All computers in ASDAs finance department have a 1GB RAM and an 80GB hard drive to allow fast running of the computer and a lot of storage. * All the computers contain sound, graphics and network cards. This allows the computer to use the monitor to display virtually anything. * The computers have USB ports and CD ROM/DVD drives and CD RW drives. This allows transferring information form work to home in the form of a USB key. There is also a main file server which all the computers within the finance department have access to and can get some files from. This computers description is different to all the others and has a 5GB RAM and 200GB Hard drive. This is to allow easy and quick access for files and to fit an enormous amount of files. Other hardware peripherals used in the finance department are printers. There are 16 laser printers in the department meaning 1 printer for every 2 computers. These printers are evenly distributed between each computer and the extra printer is located in the manager of the finance departments office. Also the printer in the managers office also serves a photocopier and a fax machine to utilize work time. In the finance department there are also 5 scanners, 1 scanner serving 6 computers. The main reason scanners are used in the finance department is to scan important documents such as receipts or pictures into documents. These files which are scanned can also be stored as JPEG files on the main server of all the computers. There is also a digital camera which is always kept in the managers office. The main file server has an excellent broadband internet connection that serves all of the computers in the finance department. This internet is supplied by BT as internet service provider (ISP). Computer Hardware Used in ASDAs Finance Department Input Devices How many and location Keyboards ergonomic 30 One on every computer Computer mouse Infra red wheels 30 One on every computer Scanner 5 Six for every computer Microphones 10 Used when needed Debit and Credit Card Machine (ATM) 5 One between every 6 computer Output Devices How many and location Flat Screen high resolution monitors 30 One on every computer Speakers 30 One on every computer Printers 16 2 between 1 computer, 1 in managers office Processors How many and location Central Processing Unit 30 1 in each computer File server. Data Storage: How many and location USB Ports 30 One in every computer Hard disks 30 One in every computer Ports and Cables How many and location USB Ports 30 One in every computer CD Port 30 One in every computer Headphones Port 30 One in every computer Microphone Port 30 One in every computer Software How many and location Microsoft Word 30 One in every computer Microsoft Excel 30 One in every computer Microsoft Access 30 One in every computer Microsoft Outlook 30 One in every computer Microsoft Outlook Express 30 One in every computer Norton Anti Virus 30 One in every computer Dreamweaver 30 One in every computer Sage Accounting Package 30 One in every computer Connections How many and location Intranet connections 30 On all computers Internet link with ISP On main server, but allows all computers to access internet and use e-mail The list above sums up the hardware used by ASDAs finance department. Hardware Applications used by ASDAs Finance Department Input Devices Keyboards: This device is essential to the use of computers as it allows you to type in the information that you want to. Without keyboards, computers would obviously be useless. The arrangement of keys on the core part of the keyboard is identical as any other typewriter. The computer keyboard does have keys which are specifically designed for the computer. Function keys, for example, are programmable and are used by software packages to access particular options, such as Help menus. A number of general uses of keyboards are entering text and numbers into the computer, perhaps using a word processor. Entering keywords into a search engine, a type of program used to find information on the World Wide Web. Controlling animated graphics characters in computer games and entering commands when using a command line interface, such as that for MS-DOS. Keyboards are probably the most commonly used input devices in the finance department along with computer mice and monitors. Computer Mouse: This device is used to navigate through the computer and click on the application that you which to use. This is essential to the efficient running of the computer. There are many types of mice and they have developed over the years. The mouse which the ASDA finance department used is fitted with optical lights which makes it much more quick and efficient and is much more productive than regular mouses. ASDAs finance department want to provide their customers with the best equipment to help them work to the best of their ability. Scanner: The finance department uses scanners to insert photographs or other types of images such as graphs and tables into a document. An example of a sort of document which scanners will be used for is a forecast. The finance department will scan graphs of predicted sales into the forecast to show what will have to be done to achieve the aim of the project. Also previous sale trends will be inserted into the document. Now the forecast is done the finance department will produce a budget where yet again, a scanner will be used to insert some images into the document. An example of this could be a table where the company can expect to make a certain amount of money if they charge a particular price for an item. Microphone: This is an input design which is not used all the time in ASDAs finance department. This is because it is only used to telecommunicate over a distance where the person who needs to communicate to is not in the same place as you. This allows the finance department to be able to hold meetings despite the whereabouts of the staff and times allows the department to make the most of the time that they have. Debit and Credit Card Machine (ATM): This ICT peripheral is an input device when the information needed is inserted into the machine. These pieces of ICT are used in the finance department so that ASDA can pay suppliers and also pay their creditors (who they owe money to) and basically clear their debts. ASDA also use these machines to pay people, including their employees and suppliers. So these machines are very useful to the finance department because it allows them to go about their business quickly and very efficiently. Output Devices Monitors: The monitors which are used in ASDAs finance department are flat screen high resolution monitors. This makes the viewing of the screen very easy and you can see the screen without getting sore eyes. This is an output device because it shows the result of your typing and all the work that you have done. The quality of the monitors at ASDAs finance department is very high and they are 17 in size. The reason why they are used is obvious they display all the work that you have done and is essential to the efficient running of the computer. Speakers: This is an output device because it releases the sounds that the computers are making. The ASDA finance department uses speakers whilst involved in videoconferencing. This allows the department to hold meetings with their staff despite the fact that they might not be at the office at the actual time of the meeting. The speakers are connected to the big screen in the meeting room so it is as is they are in an ordinary meeting. Printers: This is an output device as it gives you the work that you have done when you want to print it. There is a printer for every two computers in the finance department making a total of sixteen computers in ASDAs finance department. The printers in the finance department are fitted with both color ink and black and white ink. This is essential to the finance department as it allows the department to print of vital data from e-mails and documents. Processors This is a component in a computer which is capable of executing a program and it interprets computer program instructions and processes data. This is the core component of a computer. The processor which is in the computers which ASDAs finance department has is Pentium XEON Processor which is a very good processor. Data Storage USB Ports: The definition of a USB port is a Universal Serial Bus standard to interface devices. In ASDAs finance department so the employees are able to complete some work at home and then bring it to work and transfer it to their computer at work. However USB connects far more than some people think, they connect: mouse devices, keyboards, scanners, digital cameras and printers. ASDAs finance department uses this data storage device for all of these reasons. Hard Disk: This storage device is a non volatile storage device which stores digitally encoded data on rotating platters with magnetic surfaces. The hard disk in ASDAs finance department contains a memory of 80 GB. This huge hard disk is used to save numerous files such as forecasts, stock control and budgets. Without a big memory ASDAs finance department wouldnt be able to operate properly as they wouldnt be able to store all the files they needed to. Connection Intranet: The intranet is an internet service based just within the ASDA company. Briefly, an intranet can be understood as a private version of the Internet, or as a version of the Internet confined to a company. So ASDA has an internet service based on ASDA so information on the employees, employee of the moth and just general information on the website is displayed on ASDAs intranet. Internet: The internet is used in ASDAs finance department to use e-mail, gain information to help the department create a forecast and check the news as breaking news in the stock market can affect every single business in the UK including ASDA. So ASDA have to be in the best position possible to predict trends and forecast future sales. The finance department uses the internet to send e-mails to Software Applications used by ASDAs Finance Department Microsoft Word: All the computers in the finance department have Microsoft Word as standard. All the computers are updated as soon as the new Microsoft Word comes out so the finance department has Microsoft Word 2007. This has many features which benefits the department and is used for mail merging, memo and also to just write letters to other departments. The finance department of ASDA uses this software to produce the yearly financial report which takes away the profit the company has made from the expenditure to create the net profit of the year. ASDA uses Microsoft Word for this task as it makes the document look more professional ad the spell check tool allows ASDAs finance department to save a lot of time. Also, the finance department uses Microsoft Word to compile pay slips for their employees. Pay slips are essential as they show how much the worker ahs made and how much tax has been taken away from the worker. Once again the reason why Microsoft Word is used for this task is to make it look more professional and also save time because the finance department probably has a template of a pay slip and just have to alter it to match the correct information for each worker. Microsoft Excel: ASDAs finance department uses Excel to produce graphs and tables for several purposes. One of these purposes is to use graphs to accompany forecasts and budgets. They are used in budgets to show how much money is to be spent on each project. More importantly it is in forecasts to validate their prediction by producing graphs of previous trends to show why they think the company will go in the direction they think. Microsoft Access: The finance department uses this software to create databases for many reasons. One is to keep track of their creditors and keep records of whether they have paid them back or how much they still have to pay back. Also, databases are used by the finance department to keep records of each financial report of the year and see if the net profit of the company is increasing or getting worse. Moreover, Access is mainly used because of the advantages it possesses. These are being able to filter, sort and make queries which saves time. The database includes fields with information of ASDAs employees such as surname, first and second name, address lines, town, date of birth, date of employment, current position and salary, National Insurance number and notes where ASDA can comment on any employee. Microsoft Outlook: This software is used to keep the main diary of the office and all the events are noted to the Outlook calendar, using color codes for particular kinds of events. Any member of staff is enabled to access the diary on the main server. Also, Microsoft Outlook is used for workers to notify fellow staff when they are going to take their holidays on the calendar. Microsoft Outlook Express: This is used for sending e-mails to fellow employees and other departments in ASDA. The finance department needs to use e-mail to communicate to stock holders and stock suppliers and manufactures. Also the finance department needs to stay in contact with stock control to be notified if they need to make orders for the purchasing department Norton Anti Virus: This software is used to protect and defend the finances department computers against viruses. Viruses need defending against because they can cause damage to computers and destroy vital files. Viruses are so dangerous because they can cause the finance department to lose files that can stop them from operating efficiently. However, Norton Anti Virus prevents this and protects the computer. Sage Accounting Package: This is professional software for accountants and bookkeepers to help them do the job they need to. It is specially made to help the finance business do what they do. Dreamweaver: The ASDA finance department uses this piece of software to design a good website to advertise the finance department or just ASDA in general. The site includes opening times, news, online shopping, and history of the company and the mission statement of ASDA. The ASDA Finance Department Intranet: All the computers in the department have network cards and network software to allow them to access the sever and printers. Every worker in the finance department has their own passwords and this allows them to use all the software available from the main server and access all of their files from the finance department database. There are some common files on the server and others which are password protected so that only the person with the password can access them. This also prevents staff members accidentally amending or deleting another persons work. Evaluation The objective of ASDA is to comprehensively be recognised as the best supermarket in the UK. ICT as a whole enables ASDAs finance department to achieve its objectives in the following way: 1. Computers allow the finance department to create forecasts which indicate how products are going to sell and how many. 2. The database system which the department uses is much more efficient and quicker than other databases which the finance department was using. 3. ASDA have much software including Sage Accounting Package which is specifically designed for the efficient running of the finance department. 4. The ASDA finance department has the finest ICT equipment for their employees which ensure the employees can do their job with all the help needed from the very best equipment.

Tuesday, January 21, 2020

Childhood Obesity Essay -- Health Care, Diseases

"Today, about one in three American kids and teens are overweight or obese; nearly triple the rate from 1983. With good reason, childhood obesity is now the Number 1 health concern among parents in the United States, topping drug abuse and smoking. If current trends continue, today’s kids could be the first generation to live shorter lives than their parents" (Clinton, para. 3 2011). Children may not understand the complexities of food intake or obesity but they continue to be affected by the issue. The reality is that if a parent enables their kids to make poor eating choices as children; they will struggle as adults to make the right eating choices. Many factors contribute to childhood obesity but the major factors are living sedentary lifestyles along with poor nutrition and over consumption of fatty foods. Webster's Encyclopedic Unabridged Dictionary of the English language defines obese as excessively fat; corpulent (bulkiness or largeness of body); overweight. According Charles Stuart Platkin, PhD, (2009) the child's Body Mass Index (BMI)-the number calculated from a person's weight and height- provides a reliable indicator of body fatness. A person's body fat percentage is the total weight of the person's fat divided by the person's weight and consists of essential body fat and storage body fat. A child’s BMI is calculated to asses there weight to make sure children are healthy at there current status. Based on research from the American Heart Association (2011) 23.4 million children ages two to nineteen are overweight and obese. 12.3 million of those children are males and 11.1 million are females. There is no debate about whether childhood obesity is a problem in the United States. The debate should begin with ackno... ...mputer or playing video games" (Childhood Obesity, 2011, p. 1) Considering a child is in school for approximately six to seven hours a day and is playing video games or watching TV four to five hours a day there is very little time left for physical activity that often gets neglected. Obesity often appears with children who consume far more calories than they can burn off. . It would take an averaged sized person, running at a pace of 10 minutes per mile, one hour to burn off all 620 calories consumed in the mighty mcnugget meal at McDonald’s. (Natural bodybuilding, 2011) Kids nowadays prefer watching SpongeBob Square Pants or nickelodeons cartoon network verse taking part in outdoor activities. An easy resolution in avoiding obesity issues among young children is to make time everyday for active activities and limit the amount of time the child sit stationery.

Monday, January 13, 2020

Cultural Tourism Development Essay

With its modern sky line and quality infrastructure, it is difficult to believe that Dubai in the United Arab Emirates was once a small town of Bedouin traders. Exotic animals used to inhabit the grounds occupied by the present-day Nad al Sheba racetrack Contemporary Dubai has been built beyond reasonable expectations, more so from the stigma which befell a post-Gulf War Arabia. High-technology and high-fashion shops are now as commonplace as the gold souks. Modern Dubai is an eclectic mix of old and new, ancient and modern. Tourism, cultural tourism particularly, is considered one of the fastest-growing industries globally; with fierce competition being its natural corollary. Dubai is viewed as one of the prime tourist destinations, giving the country a distinct vantage in the arena. Dubai’s relative advantages pertinent to tourism are manifold. First, tourism is a rapidly-growing, huge industry; it is, therefore, a crucial sector that Dubai can take advantage of. Dubai is aptly capable in meeting global standards, being in itself, a set of visions. Dubai’s global position, as predicted, will be that of an â€Å"internationally-recognized hub and destination of choice for cultural tourism†. Dubai’s 2010 vision reiterates this notion, stating a threefold agenda for its long-term goal of becoming an international tourist hub: (1) creating a quality environment conducive to immigration and investment inflows, necessary for enticing a technologically-knowledgeable/skilled human capital base, (2) launching a policy of arts and culture developments, with the creation of an arts center in Dubai, (3) initiating an annual program of cultural activities (e. g. expositions, concerts, visiting artist performances) to mark its reputation as a modern society. Second, tourism is a highly-unpredictable industry, with trends and factors influential of tourist influx. Factors that positively affect tourism are disposable income increase, transportation cost decrease, tourism package cost decrease, and political stability presence. Travel distance has become an irrelevant tourism factor. Third, competition has spurred creative marketing strategies on the part of tourism providers. They have started providing leisure and business packages in greater variety, higher quality, and more competitive pricing scheme- thereby boosting the market demand for tourism. With the current trends in tourism at work, the demand being on the favorable side, it is projected that the $ 3. 3 trillion global tourism industry will grow at a 6. 8 % annual rate for the next 10 years. Fourth, the tourism industry is challenged by a body of better-informed and discriminating clientele. Tourism providers, therefore, need to package destinations in a detail-specific and compelling manner, categorized on the basis of market segmentation, in order to lure prospective tourists. The package destinations can also aim at a wider range of tourists for particular destinations in order to satisfy the market demand. In view of these trends, Dubai must adhere to the aforementioned steps to be able to take advantage of the tourism sector to its fullest. Dubai must maintain research-based equilibrium values per tourist segment, from where tourism providers can base tourist package offers from. The move is expected to optimize Dubai’s gain from possible tourism-generated revenues. It must also continue upgrading its support services in order to be able to service the increasing flock of tourists, broaden the basis of their motivation for tourism, and eventually, draw more tourists into visiting. A study of tourism’s framework is a requisite for understanding it. According to the Singaporean Board of Tourism website, the tourism landscape is composed of two sections: motivating attraction and supporting services. Motivating attractions include business tourism, cruise events, honeymoons, and especially, cultural tourism. Supporting services, however, include IT & Communication systems, travel agencies, hotels, entertainment management companies, and computer reservation systems. Cultural activities, in addition, are part of a broader tourism framework; by building on both Motivating Attractions and Supporting Services, Dubai will be able to attract tourists and encourage repeat visits. Cultural Tourism Cultural tourism is the type of tourism intent on an exploration of and education on the culture of a particular state. The motivating attraction components of cultural tourism are cultural/historical heritage, performing arts (theatre), visual arts and music. The CulturalHistorical Heritage component includes parks sightseeing, tours, cultural events, festivals and fairs. Performing Arts (Theatre) includes musicals, operas, ballet and dance exhibitions, and dramatic and classical performances. The Visual Arts component includes museums, painting galleries, craft exhibits, and film and photography showcases. Music, however, includes symphonies, orchestras and concerts. Supporting Services for cultural tourism comprise of marketing organizations to promote the Arts and Dubai’s position as a ‘center for the arts’ in the region, operational organizations to collaborate with performing arts talents and IT specialists for marketing, state-of-the-art venues like auditoriums, screening rooms, seminar rooms and staging arenas, and the technology that allows for world-class performances and shows. This US-based data on cultural tourism illustrates some key characteristics of the tourism demography (regular/cultural tourists), with important implications on the possible benefits from cultural tourism. Research suggests that promoting cultural tourism in Dubai will attract an extremely valuable clientele that will be willing to spend more ($ 174 average difference) and lengthen the duration of their visit (4% difference). Cultural tourism promotion, research also suggests, increases the likelihood of drawing clients with more advanced ages (48 vs. 46 average, 3% difference in retired tourists demography) and educational backgrounds (3% difference in graduate degree-holding status). Hosting such a demography is a boost for promoting Dubai as the ‘image leader’ in the region, an immense contribution to the knowledge economy. The National Assembly of State Arts agencies website asserts that some economic and cultural trends has had a huge impact on cultural tourism statistics. First, there has been a general rise in affluence and education level trends. Second, the United Arab Emirates has bore witness to cultural diversity; with expatriates now accounting for more than 75% of the UAE population. Third, an increase in the economic role and education of women had women typically setting up vacation plans. Fourth, a lesser time for leisure which is a mark of modern society increased the demand for and placed emphasis on shorter and value-added trips. Lastly, there has been an intensified influence of technology in every domain; an increased awareness of cultural issues therefore effected in tourists demanding a greater variety of cultural activities. These trends imply favorable growth prospects for cultural tourism in Dubai. Analyzing Dubai’s situation, it is evident that the current cultural tourism landscape is insufficient. Cultural Tourism Activities in Dubai are on a small-scale, fragmented, and uncoordinated way, and bereft of independent quality check and strategic guidance. The Dubai Explorer 2002 has it that the only activities/establishments which garnered a medium rating on the concentration graph were Dubai’s six (6) parks (Creekside Park, Mushrif Park, Rashidiya Park, Safa Park, Al Mamzar Beach and Jumeira Beach Park). The Performing Arts Division (comprising of nine (9) groups and clubs), the Visual Arts Sector (composed of four (4) galleries) and Falconry Division’s three (3) centers were noted as having the lowest concentrations. Dubai, however, is not deficient in Venues for Musical and Theatrical Performances which include: seven (7) venues for Classical Concerts (e. g. Crowne Plaza Hotel), six (6) venues for Theatrical Performances (e. g. a 500-seat Community Theater built in 2002 near Nad Al Sheba) and fifteen (15) venues for Dance/Pop Concert Events. These numbers are suggestive of the budding need for appropriate staging facilities and equipment; the demand for performance venues having been predicted. Comparing the aforementioned figures to a cultural tourism-investing country’s infrastructure statistics will reveal some startling differences. The data has it that Dubai has 80% the GDP/capita of Hong Kong but pales in comparison with regard to cultural infrastructure- with only 15% the number of museums and 0% the number of theaters and arenas. Based on these ratios, Dubai should have at least 10 museums and 5 theaters in order to parallel Hongkong’s status as a tourism spot. The Cultural Tourism Industry Group and the National Assembly of State Arts Agencies websites specify the apparent quality and tourism potential of museums, art galleries, concert halls, historic sites, and national and state parks as main considerations influencing cultural tourists. The organization of cultural events, festivals and fairs is a consideration too. With an understandably hectic itinerary, the logistics scheme and accompanying amenities also count. Some of these features have already been instituted/organized in Dubai such as national and state parks, cultural events, festivals and fairs. These institutions/affairs are considered highly-competitive and very manageable. On the other hand, theaters, concert halls and archeological sites are basically non-existent. The construction of theaters and concert halls are reasonable, achievable objectives as exemplified by the construction of a 500-seat Community Theater (built in 2002 near Nad Al Sheba). The contrary holds for establishing archeological sites, a challenging feat. The creation of and investment in organizational networks in Dubai that promote cultural activities will beget ample dedication which will enable cultural organizations to fund, foster and implement innovative ideas crucial to the development of cultural activities. In addition, the implementation of high-impact activities will command the highest visibility and draw a significant number of tourists. Those projects are intent on Cultural Tourism which is currently unavailable in Dubai. Cultural Tourism necessitates the creation of a dedicated oversight committee within the DTCM structure to: (1) coordinate with the private sector regarding the development of projects, (2) fund and foster the development of different project concepts, and (3) assist in projects implementation to foster the development of cultural activities. Possible High-Impact Projects Cultural Tourism necessitates an identification of viable high-impact activities for implementation. Possible projects include: (1) the construction of a culture complex (Barbican or Lincoln Center model-based), (2) the construction of an opera house (London’s Royal Albert Hall-modeled), (3) erection of a major performing arts venue (in joint effort with the private sector’s Community Theater project currently underway), (4) the erection of a concert hall (in partnership with Moscow for purposes of production and guidance), (5) the initiation of a desert arena, (6) hosting cultural events and activities, and (7) erection of art cinema houses for Indie Films (NYC’s Angelica Theater-based). Moreover, there is an apparent need for an amendment in Dubai’s existing laws on private ownership to further the development of cultural tourism in this region. In a 1999 DTCM survey, as posted in the HK Leisure and Cultural Services Department website, a majority of the respondents specified the scarcity of peculiar activities and sightings in Dubai. The respondents criticized the offered cultural activities as being small-scale, fragmented and uncoordinated. These survey results support the need for improvements in cultural tourism infrastructure, developments in ongoing cultural activities, and initiation of high-impact projects. The DTCM, with its current organizational setup, is ill-equipped for a full development of cultural services. A labor force comparison between the DTCM and the HK L&C Services Department yielded startling results; the HK L&C Services Department has 26 times more employees. There is an immense need to foster a dedicated organization, in charge of coordinating the development of cultural activities in the region. The organizational setup will be based on the Hong Kong model where its primary role would be to act as the central node of cultural activities in the region. Other organizational responsibilities include: (1) promotion of cultural performances, (2) provision of support to festival organizers and private companies, and (3) offer of audience-aimed educational programs, and (4) overall logistical operations (e. g. venues and ticketing). Conclusion It is evident that the dearth of cultural facilities and cultural activities has brought Dubai to a tourism disadvantage. Cultural facilities/activities have been described, aptly or otherwise, as being small-scale, quality control-bereft, and seemingly uncoordinated with other cultural tourism authorities. Established institutions, however, such as the Dubai Museum, Sheikh Mohammed Center for Cultural Understanding, and the Dubai Natural History Group have potentially important roles in boosting Dubai’s cultural tourism prospects. Currently, there is an insufficient government emphasis in Cultural Tourism, although an AED 10M Dubai Community Theatre project which is currently underway is definitely a step in the right direction. An expedient cultural tourism infrastructure will facilitate Dubai’s agenda of drawing a desirable demographic, generating ample revenues from increased expenses and lengthened travel duration on tourists’ part, and according Dubai the status of an ‘image leader’ in the world. Furthermore, it is expected to heighten students’ thespic awareness and enthusiasm, sufficient encouragements for the scholarly and professional pursuit of the Arts. An overall improvement in the quality of life is expected with the creation of an inculturated tourism experience; creative arts specialists and cultural promotion companies will then be drawn to Dubai. Implications The magnitude of Dubai’s long-term agenda has various implications for the government and support systems, and marketing and production logistics. For one, a high degree of government support is entailed, more so that the need to institute a governmental agency for cultural promotion purposes presents itself. Secondly, creating partnerships with relevant local and overseas organizations is required for the promotion and improvement of Dubai’s Art and Culture. Third, the creation of specialized umbrella organizations, like a National Heritage Board or an Arts Council, is a significant assistance to the government for a more focused management. Fourth, the government has to support, subsidize and grant incentives to private sector initiatives in support of Dubai’s cultural tourism agenda (e. g. museum foundation, arts organizations). Lastly, there is a need for the government to set guidelines and policies directed on an effective management of cultural facilities, heritage conservation and tourist education. Support services have their own share of responsibilities. First, the management of major facilities, such as stadiums and performance venues, will ensure organizers a constant facility access and facility maintenance. Second, there is a need for the implementation of an accessible and automated ticketing system, possibly with the use of the Internet, to ensure a widespread distribution and expediency. Third, the endowment of financial support to festivals, events organizers, museums’ administration and arts organizations can be a tourism marketing tool. Lastly, the Internet is an effective marketing instrument with a global domain; therefore, creating websites and publishing electronic newsletters on cultural tourism is an information dissemination option. Dubai’s cultural tourism agenda has peculiar implications for marketing and production logistics. First, ticket pricing has to be reasonable and demand-based; with discount offerings for senior citizens, students and children, and price markdowns on special occasions and for promotional means. Second, an effective marketing strategy is key to succeeding in this arena; to participate and organize sales missions, trade and tourism fairs, consumer fairs and other promotional events is therefore necessary. Third, cultural organizers have to be responsible for audience-briefing on cultural themes in order to help the audience appreciate different cultural performances. Lastly, an educated domain is a boost to cultural tourism; therefore, the provision of educational programs addressed to students (lectures, workshops, seminars and symposia) and the encouragement of learning institutions to participate in cultural activities will significantly bolster Dubai’s tourism agenda. Dubai’s vision has crucial implications for production logistics too. First, affairs organizers have a wide array of production options ranging from traditional repertoires to avant-garde creative performances. Organizers have a corollary responsibility of heeding consumer demand and garnering independent ideas; providing a means for the submission of independent project proposals is therefore requisite. Second, it is the organizers’ privilege and responsibility to provide performance opportunities to both established and upcoming local artists and groups. Third, there is an organizer responsibility for a performance venue planning and management, with a corollary need for the constant enhancement and upgrading of performance facilities. Lastly, production organizers have to establish and be of support to local professional artists groups like philharmonic societies, dance companies and orchestras. With a competent strategy and ample guidance, Dubai’s 2010 Vision of Cultural Tourism need not be an impossibility!

Sunday, January 5, 2020

How The Excess Burning Of Fossil Fuels Changed The Climate

Matthew Diaz Professor Kerry Ybarra Philosophy 2 August 31, 2015 The Human Factor In recent years arctic ice has been melting faster than it can replenish itself. Many climatologists believe the ever increasing volume of melting ice is due to human activity. In this paper I hope to show you how the excess burning of fossil fuels has changed the climate, and therefore plays a part in the melting of arctic ice. Artic ice melts each summer and refreezes each winter, this a natural thaw – freeze cycle, but in recent years this cycle has been greatly affected by global warming. Summer ice has been melting much more rapidly, which affects the average thickness of the ice. This also changes the ocean’s albedo drastically. It no longer reflects the sun’s energy, but rather absorbs it due to its dark, open waters. This is the beginning of a very destructive cycle: the loss of ice leads to the warming of the ocean which in turn leads to more ice loss. The thinning and eventual loss of ice can have major effects on regional temperatures. This can cause shoreline erosion which would force thousands of locals to relocate to higher ground. It would also cause great damage to natural resources and habitats. Our country’s various and abundant wildlife resources, which are important to our culture, face a bleak future should we choose not to address the problem that is global warming. Polar bears rely on Arctic sea ice as hunting grounds, but with the ice dwindling in size food has becomeShow MoreRelatedEarth Operators Manual1072 Words   |  5 PagesTHE OPERATORS MANUAL The climate is changing, the earth is warming and the reason this is so is analyzed by Richard Alley in his study of the relationship between climate change and energy. 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However, global warming itself represents only one aspect of climate change†Read MoreCarbon Cycle Lab1304 Words   |  6 PagesLab 5: DATA TABLES: CARBON CYCLE LESSON 1 |Lesson 1: |Gaseous Carbon |Ocean Water |Fossil Fuels |Biosphere Gaseous Carbon | |Step 1 | | | | | |To Year |Atmosphere |Ocean Surface |Deep Ocean |Oil and Gas |Coal |Soil |Terrestrial Plants| |2000 |700 Read MoreA Fallacy Or An Ugly Truth1435 Words   |  6 Pagesover 7000 years ago, the new climate era’s advance into the 21st century covers most of the time mankind has inhabited a planet with a mild and relatively stable and unchanging climate, is clearly compelling. From sea levels rising, to the melting of the glaciers, loss of fresh water and increase in natural disasters, this phenomenon is a threat advancing with tumultuous force, and little warning for those who cannot be bothered to notice the signs. The evidence that climate change is a naturally occurringRead MoreClimate Change : A Major Issue For Life On Earth1690 Words   |  7 PagesClimate change has been a major issue for life on earth for a long time. Climate change is the changes in the climate of the earth brought on by human activities that affect the content of our atmosphere. Climate change is affected by the greenhouse gas emissions of humans and animals. There have bee n many proposed solutions to climate change one being Emission trading where organizations would pay a fee based on how much greenhouse gasses they created. This solution did not work for a plethora ofRead MoreThe Consequences Of Global Warming1579 Words   |  7 PagesThe Consequences of Global Warming What does someone think of when the topic of global warming is presented? They might think of the earth warming, or the sun burning up, but do they think of the affects this issue has caused our Mother Earth or think about what they do on a day-to-day basis as being the prime contributor to this environmental problem? Do they realize or even worry about the next generation dying because of the various factors of global warming? Some may think of global warming asRead MoreClimate Change And Global Change1820 Words   |  8 PagesClimate change is caused through the increase of greenhouse gas emissions within Earth’s atmosphere. Through trapping sunlight, temperatures have risen over the past years thus being called climate change. However, through things like being energy efficient or changing aspects within daily life climate change can be lessened. Reducing gas emission both in peoples own life as well as world-wide is also an important response to reducing the effects of cl imate change and it is also important to be involvedRead MoreGlobal Warming: Why Its the Governments Job to Halt a Perfectly Natural Phenomenon1584 Words   |  7 Pagesglobal warming and finally what should be done to stop global warming. The essay will also review the impact of global warming and community of Nations on tourism and how the changing weather patterns have impacted on the tourism trends from the human perspective as well as from the flora and fauna perspective. This will show how global warming has affected the community and nations negatively and what measures should be taken to stop global warming. Literature Review and Analysis Admin (2011)Read MoreGlobal Warming As Defined By The Us Epa1449 Words   |  6 Pagespopulation disregarding the threat that dramatic climate change poses (Balukjian 2014). Several scientific studies in a macro-level analysis contradict the claims that carbon dioxide levels are unrelated to climate change. Natural changes of the Earth’s surface cannot explain the extremely rapid increasing temperatures that occurred after industrial revolution and development of industrial societies. Carbon dioxide, the byproduct from the burning of fossil fuels, is a greenhouse gas that when released intoRead MoreGlobal Warming Is A Threat Essay1533 Words   |  7 PagesThrough act of emitting extra carbon into the atmosphere, whether through burning fossil fuels or deforestation, humans have inadvertently raised the average climate temperature over the last 200 years. Many pieces of evidence support the claim that global warming is a significant issue today. The first key piece of evidence I will discuss is the release of carbon into Earth’s atmosphere. Since the introduction of fossil fuels, which are the main source of energy on Earth, the average temperature has

Saturday, December 28, 2019

Age-Related Diversity Issues at the Workplace - 1683 Words

Workplace Diversity Issues Age-Related Introduction Study #1 Older people are not retiring as the traditional age of 65 as they once did. According to a research paper published by the U.S. Bureau of Labor Statistics (BLS) between 1977 and 2007, the number of employed workers over the age of 65 †¦increased 101 percent (BLS). For men 65 or older still at work, the increase (between 1977 and 2007) reflects a 75% rise; as for women, the number of those 65 and older rose by an impressives147 percent in that time frame (BLS). The number of people 75 years of age and older that are employed is relative small (0.8 percent of the American workforce) and yet this age group experienced the most dramatic gain during the period 1977 to 2007 a startling 172 percent (BLS). This study used data collected by the Bureau of Labor Statistics, which gathers statistical data from the consumer price index, the Current Population Survey, and employment surveys to present a clear picture of age in the workplace. The data analysis techniques are not known, nor are the collection strategies that the federal government uses. Theoretically this information is presented as raw data drawn from a number of sources with no editorial agenda. It is interesting to note that in that same window of time the number of non-institutionalized Americans 65 and older rose by about 60 percent but the number of those 65 and over who were in the workforce doubled while employment for everyone 16 and overShow MoreRelatedImportance Of Selection Measures And Performance Management Practices1463 Words   |  6 Pagestoday’s business world, there is an increasing trend of diversification. Diversity contributes a multitude of benefits to an organization’s success and competitiveness. Even though many companies fully understand the advantages of being a diverse organization, they still subconsciously or intentionally engage in practices that may lead to discrimination in the workplace. In this paper, we will take a close look at diversity and discrimination separately, and provide valid answers to the followingRead MoreAge Discrimination At The Workplace Essay1574 Words   |  7 PagesJeanie Gay Lewis Age Discrimination in the Workplace Human Resource Management Dr. Melissa Mann 9-20-2016 1 Introduction An all encompassing definition for age discrimination in the workplace is the practice of excluding applicants for hire or promotion based on the age of the individual. Related to the factor of age, age discrimination is an approach that does not focus on skill levels and job competency, and places emphasis on the calendar age of the individualRead MoreGender Issues Associated With Age, Gender, Ethnicity Essay1455 Words   |  6 PagesThis essay looks at different contemporary issues associated with age, gender, ethnicity in the working environment; which will particularly incorporate a discussion of gender relations, stereotyping and sources of inequality. The purpose of this essay is to fundamentally consider how organisational culture, norms of work, stereotypes and son on may impact on the opportunities people have. I am going to focus on the inequalities and who does what sort of work in the general workforce and more particularlyRead MoreDiversity in the Workplace1452 Words   |  6 PagesIntroduction As a general statement diversity refers to the prevention of discrimination in conjunction with the improvement of equality. It’s about valuing differences and inclusion; this is the act of spanning such areas as ethnicity, age, race, culture, sexual orientation, physical disability and religious beliefs. In a global marketplace diversity is theorised as a corporation that employs a diverse workforce in that includes both genders, people of many generations and those from ethnicallyRead MoreManaging Diversity Within The Workplace1605 Words   |  7 PagesAbstract- Managing Diversity in the workplace requires a lot of focus, training, and time. This paper gives an insight into the world of management and how diversity plays a big part. It explores the key benefits to putting emphasis on diversity and also how not putting emphasis on diversity could hurt your business. This paper also gives examples on how to go about managing diversity in the workplace. With proper focus on ma naging diversity, your organization can be at a big advantage. I. INTRODUCTIONRead MoreAnalysis Of Soni And David Pitts On Diversity And Work Performance1379 Words   |  6 Pageson the topics of diversity and work performance. I will discuss a brief review of Soni’s theoretical model of receptivity to diversity and summarize her findings. Secondly, I will examine the relationship between diversity and work related outcomes presented by David Pitts. Thirdly, I will consider the assumptions of diversity and work performance and lastly, address the theories and recap the conclusions. As I read the article, â€Å"A twenty-first-century reception for diversity in the public sector:Read MoreWorkplace Diversity and Work/Life Balance Essay1455 Words   |  6 Pagesthe workplace. Two examples of current workplace challenges are workplace diversity and the constant struggle to balance work life and home life. Workplace diversity has become a growing concern within organizations. Managers are now challenged with learning new ways to effectively communicate the importance of embracing different races and ethnicities. Diversity encompasses many different characteristics including age, gender, ethnicity, religion and disabilities (Robbins). As of late, age hasRead MoreWorkplace Diversity Within The Engineering Profession1055 Words   |  5 PagesIntroduction This report will outline workplace diversity within the engineering profession, with a particular focus on female and indigenous participation. This includes an overview on what encompasses workplace diversity, its subsequent impact on business performance and the role of unconscious biases. Finally, recommendations will be outlined regarding policies to foster diverse workplaces. Workplace diversity in engineering †¨ No two engineering firms are alike in their practices, cultureRead MoreDiversity in the Workplace Essay1071 Words   |  5 Pages Diversity in a Workplace Discrimination are more common in workplaces, because some people only think of discrimination as making a distinction and judgment of a person based on color of skin. Discrimination goes far beyond color of skin. A person can be disseminated agonist for their age, disability, gender, religion, or even for being pregnant. In a workplace there are standards and policies in place to decrease the chances of a person being discriminated against. When the staff is diverseRead MoreDiversity Is A Practice Of Acknowledging, Understanding, Accepting, And Valuing People s Differences1313 Words   |  6 PagesDiversity is a practice of acknowledging, understanding, accepting, and valuing people’s differences. There is respect for people’s age, class, ethnicity, gender, physical and mental abilities, race, sexual orientation, and spiritual practices. This definition goes alongside with Saint Leo’s core value of respect where the animated spirit of Jesus Christ should be valued by all individuals’ unique talents, while respecting the dignity and striving to commit to excellence in one’s work (Okoro

Thursday, December 19, 2019

Teenagers in Today’s World are Affected by Society’s...

Imagine a world where everyone is perfect. Now try to recreate how they got there. It is literally impossible to meet everyone’s standards of perfection, especially society’s, because everyone views it differently. Being perfect could consist of a great personality or a good looking body. Because of the growing use of technology, the mass media have projected a certain way to look, eat, dress, and or behave. Many teenagers in today’s world are affected by society’s projection of self-image. They go through extreme measures just to look like these â€Å"perfect† people and in result; harm themselves in the process. There are many different ways teenagers will try to achieve the image the media gives off. Many go to eating disorders, to lose or†¦show more content†¦In some extreme cases, people experienced the growth of a downy layer of hair all over the body and face, called lanugo. This is the body’s response to losing heat and nutrients. Like bulimia nervosa, anorexia nervosa also leads to increased risk of suicide and medical complications. The final eating disorder in this category is binge eating. Binge eating is the act of overeating from being in a stressful environment (www.nationaleatingdisorders.org). Binge eating will not make one lose weight, but it will cause someone to gain weight at a rapid pace. Many binge eaters suffer serious and life threatening health problems, much like bulimia and anorexia nervosa. Many experience high blood pressure, high cholesterol, heart and gallbladder diseases, and type II diabetes. Along with developing eating disorders, many young adults will also give in to plastic surgery. According to the ASPS statistics in 2012, 76220 procedures were performed on patients ages 13-19 (www.plasticsurgery.org). The most common procedures were rhinoplasty (nose job), otoplasty (ear surgery), acne scar treatments, breast reductions, correction of breast asymmetry, liposuction, and male breast reduction. All of these surgeries can cause the body to reject them, therefore making most procedures have a painful recovery with the risk of complications. Plastic surgery is not only dangerous but permanent. When teenagers cannot accomplish their goal of losing or gaining weight or looking betterShow MoreRelatedRÃÆ' ©sumÃÆ' © Marketing Management, 14th Edition - Kotler Keller26673 Words   |  107 PagesHolistic Marketing Organization for the Long Run 93 PART1: UNDERSTANTING MARKETING AND MANAGEMENT CHAPTER 1: DEFINITNG MARKETING FOR THE 21st CENTURY THE IMPORTANCE OF MARKETING Marketing is a significant dimension of any business in today’s highly competitive environment and financial success is often dependent on marketing ability. Marketing is crucial for business success. THE SCOPE OF MARKETING Marketing is about identifying and meeting human and social needs. One of the shortestRead MoreMarketing Research on Nokia12922 Words   |  52 Pages63 66 67 82 86 87 iv Introduction Introduction to Project This Project deals with Various Market Segmentation done in Mobile Industries. This Project mainly focuses on Various Market Segmentation done by Nokia Co. Ltd. in the Market. Nokia is a world leader in mobile communications, driving the growth and sustainability of the broader mobility industry. 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Wednesday, December 11, 2019

The Celtic myth, The Dream of Oenghus, relates t Essay Example For Students

The Celtic myth, The Dream of Oenghus, relates t Essay The Celtic myth, The Dream of Oenghus, relates the tale of Oenghus the Celtic god of love and his long search for true love. Oenghus is the son of Boann and Daghdhae. Boann the white cow goddess, and Daghdhae the father of all gods, the good god. In a dream Oenghus sees the loveliest figure in IrelandHis memory of this vision makes him ill with loneliness and he begins to waste away. With the help of his mother, and another of his fathers sons, Bodhbh, he begins his search for the girl he dreamt of. When, after years, he successfully completes his search the lovers travels to Bruigh Mac, his home. Chronologically and geographically distant, Apuleius second century record of the original Greek myth of Cupid and Psyche also relates a story of amorous pursuit. In Apuleius account Psyche is the most beautiful of all mortals. The fame of her surpassing beauty spread over the earthand men would even say that Venus herself could not equal this mortal.Out of jealousy, Venus commands Cupid to make Psyche fall in love with the vilest and most despicable creature in the whole world.However, dispatched on his errand Cupid is astonished by her beauty and as if he had shot one of his arrows into his own heart falls completely in love with her.Cupid dumbfounded by the love he suddenly feels carries Psyche off. Although Psyche is never able to gaze on Cupid she is confident of the love her unseen paramour expresses in the dark each night. Eventually, prompted by her unbelieving and somewhat envious sisters she lights a lamp and discovers that her lover is Cupid. Unfortunately, Cupid hurt by both the oil sputtering from the lamp and her faithlessness fees. Psyche deeply grieved by her lack of faith and subsequent loss of love pledges to search for Cupid forever. I can spend the rest of my life searching for him. If he has no more love left for me, at least I can show him how much I love him.Eventually after many trials and tribulations, largely at the inspiration of the still j ealous Venus, she is reunited with Cupid and comes to live the live of the immortals. These myths share a common fundamental theme. In both instances, the myths document a love between a mortal and a god. Moreover, both of the courtships involve long periods of separation, difficult and desperate journeys in pursuit of the beloved, and deep ongoing uncertainty as to the ultimate outcome of the fat of the lovers. Clearly, it is not unreasonable to contend that they cover some common ground and address a conventional human dilemma. At the same time one can identify significant differences in the myths. The Dream Of Oenghus a god, Oenghus, pursues a mortal. In Cupid And Psyche a mortal Psyche, must illustrate her love for the immortal, Cupid. Oenghus, receives the willing assistance of other immortals in his search for his beloved. Cupid is also occasionally assisted by other immortals. However, Cupid and Psyche also endure the wrath of Venus and her endless demands on Psyche. In their relationship they must labor against malevolent gods. In the Dream Of Oenghus Caer, the mortal object of Oenghus passion, is remarkably free of the influence of the gods. Oenghus must seek her, he must identify her, and he cannot simply buy her. In the tale of Cupid and Psyche it is psyche who must demonstrate her love and endure humiliation and hard labor to win back her ideal and supernatural lover, Cupid. Thus, these myths share a common theme, courtship and the pursuit of love: Specifically, the pursuit of divine or ideal love. However, their representations of this vary significantly. Nevertheless, these variations serve to reveal a great deal about the assumptions underlying these myths. Assumptions that relate to the nature of the gods, human nature, and the experience of love. The remainder of this discussion will focus on these slight but specific variations in an effort to enlighten the assumptions underlying offer significant information about the perceptions of love in Celtic and Roman culture. It would be a serious understatement to suggest that the course of love runs smoother for Oenghus than it does for Psyche. Following his vision Oenghus is overwhelmed by melancholy, a depression so pervasive that he falls into a generalized malaise. However, when the root of his affliction is diagnosed by Finghin, you have fallen in love in absence, the assistance of Boann is immediately enlisted. When this is of no use both Daghdhae and Bodhbh willingly join the search. The gods are united in their assistance to Oenghus. On the other hand, the gods are remarkably incapable of influencing mortal behavior. When the girl is identified the gods cannot simply seize her. Oenghus is taken to identify her, which he does, and Bodhbh explains, Even if you do recognize her, I have no power to give her, and you may only see her.To actually obtain the girl they must enter into a complex bargaing process. First the Daghdhae travels to Ailill and Medhbh and requests that they give the girl to his son. They explain that they cannot, thus the Daghdhaes men are forced to attack the fairy hill and capture Ehal Anbhuail, the girls father, they demand that he hand the girl over. He refuses. They then threaten him with death, he confesses he cannot for she has magical powers. Yearly she alternates between human form and animal form. If Oenghus truly wants her he must follow certain procedures. Having identified her in human form he must do the same when she is in the shape of a swan. (which he does.) Then he must request her companionship on her terms. Finally, when he promises, I pledge your protection, the two are united.Oenghus is enthralled with the mortal, Caer. In fact, their separation makes him ill. Nonetheless, the lovers can only be together if Oenghus satisfies Caers condition: He must prove his love to her. He must illustrate that he recognizes her human and animal essence. He must guarantee her freedom, and he must pledge himself to her protection before she will come to him. This tale captures the distinct nature of the Celtic gods. According to Noma Chadwick the Irish gods do not emerge as gods in the usual meaning of the term. They are neither worshipped nor sacrificed to. They are supernatural beings with magical powersIf such a name is not appropriate, they might be described as mundane or pedestrian gods. In this tale it is the male, and the immortal that must earn his beloved. Caers appear indifferent to the struggle being waged for her affections. He must prove that Caer is the woman of his dreams and that he knows her in any guise. Also he must accept her terms and guarantee her safety before she will commit herself to him, and satisfy his longing. In essence, it Oenghus that yearns for Caer. It is the god who must pursue, woo and win the hand of Caer, the mortal woman (although she possesses magical powers). In Apuleius tale it is the mortal, the female, Psyche, who must toil to win her beloved Cupid. In Celtic myths the gods crave the love of mortals while in the classical myths it is the mortals who crave the love of the gods. Moreover, in The Dream Of Oenghus the gods must satisfy mortal conditions to win their true love. In the tale of Cupid and Psyche it is Psyche, the mortal, who must satisfy the conditions of fate amoung the gods. When Psyches search for Cupid proves fruitless and her plea for sympathy and relief have been completely repulsed she decides to throw herself on Venuss mercy and to satisfy her rage with meekness. Venus challenges Psyche to a series of tasks, that lead up to her making a trip to Hades, the underworld. Through favorable and periodically divine intervention Psyche is able to complete all these tasks although a second act of faithlessness condemns her to exhaustion. However, at this point Cupid has recovered from his wound, and is wasting away from loneliness for Psyche, he takes leave from his chamber, and finds Psyche. A touch of one of his arrows awakens Psyche and he pledges to fulfill their relationship. Cupid obtains Jupiters blessing and the two are wed. Eventually, their union produces a daughter who comes to be named Pleasure. In certain senses, both of these myths deal with the reunion of lovers. Cupid and Psyche are united only to be separated by her faithlessness. Oenghus has already seen Caer in a vision, and realized his infatuation with her, when he sets out to find her in the world. Therefore, they are, in essence, both tales are of how to obtain love. In the Celtic tale one obtains love by proving its divine inspirationby recognizing the beloved in both human and animal formand by meeting her demands for freedom and protection. Oenghus gathers all of his resources to convince Caer of his love. He solicits the help of his father and many other people along the way. They use their influence, and negotiating skills to aid Oenghus in his pursuit. In fact, in stark contrast to the Roman Myth, the gods are united in their support for Oenghuss quest. There is none of the indifferences and deceit of the classical gods. Ultimately though, Oenghuss divine resources only present him with the opportunity to plead Caer for her love. His divine powers only set the stage. He wins the his true love through his altogether human expression of love. His use of divine power stands as evidence of his desire and just how intense it was. It does not, however, insure his success in his quest for Caers affection. On the otherhand, Psyches attempts to return to Cupid are carried out with the direct and aggresive hostility of Venus. Repeatedly, Venus demands that Psyche undertakes tasks that appear humanly impossible to complete. However, in each instances natural forces abide with Psyche and assist her. When she must sort grain, the ants aid her; when she must obtain the golden fleece, she is advised by a reed; and, finally, her trip to Hades is facilitated by a sympathetic tower. Frees - Fear in Cuckoo's Nest and The Scarle EssayThis tale captures the distinct nature of the Celtic gods. According to Noma Chadwick the Irish gods do not emerge as gods in the usual meaning of the term. They are neither worshipped nor sacrificed to. They are supernatural beings with magical powersIf such a name is not appropriate, they might be described as mundane or pedestrian gods. In this tale it is the male, and the immortal that must earn his beloved. Caers appear indifferent to the struggle being waged for her affections. He must prove that Caer is the woman of his dreams and that he knows her in any guise. Also he must accept her terms and guarantee her safety before she will commit herself to him, and satisfy his longing. In essence, it Oenghus that yearns for Caer. It is the god who must pursue, woo and win the hand of Caer, the mortal woman (although she possesses magical powers). In Apuleius tale it is the mortal, the female, Psyche, who must toil to win her beloved Cupid. In Celtic myths the gods crave the love of mortals while in the classical myths it is the mortals who crave the love of the gods. Moreover, in The Dream Of Oenghus the gods must satisfy mortal conditions to win their true love. In the tale of Cupid and Psyche it is Psyche, the mortal, who must satisfy the conditions of fate amoung the gods. When Psyches search for Cupid proves fruitless and her plea for sympathy and relief have been completely repulsed she decides to throw herself on Venuss mercy and to satisfy her rage with meekness. Venus challenges Psyche to a series of tasks, that lead up to her making a trip to Hades, the underworld. Through favorable and periodically divine intervention Psyche is able to complete all these tasks although a second act of faithlessness condemns her to exhaustion. However, at this point Cupid has recovered from his wound, and is wasting away from loneliness for Psyche, he takes leave from his chamber, and finds Psyche. A touch of one of his arrows awakens Psyche and he pledges to fulfill their relationship. Cupid obtains Jupiters blessing and the two are wed. Eventually, their union produces a daughter who comes to be named Pleasure. In certain senses, both of these myths deal with the reunion of lovers. Cupid and Psyche are united only to be separated by her faithlessness. Oenghus has already seen Caer in a vision, and realized his infatuation with her, when he sets out to find her in the world. Therefore, they are, in essence, both tales are of how to obtain love. In the Celtic tale one obtains love by proving its divine inspirationby recognizing the beloved in both human and animal formand by meeting her demands for freedom and protection. Oenghus gathers all of his resources to convince Caer of his love. He solicits the help of his father and many other people along the way. They use their influence, and negotiating skills to aid Oenghus in his pursuit. In fact, in stark contrast to the Roman Myth, the gods are united in their support for Oenghuss quest. There is none of the indifferences and deceit of the classical gods. Ultimately though, Oenghuss divine resources only present him with the opportunity to plead Caer for her love. His divine powers only set the stage. He wins the his true love through his altogether human expression of love. His use of divine power stands as evidence of his desire and just how intense it was. It does not, however, insure his success in his quest for Caers affection. On the otherhand, Psyches attempts to return to Cupid are carried out with the direct and aggresive hostility of Venus. Repeatedly, Venus demands that Psyche undertakes tasks that appear humanly impossible to complete. However, in each instances natural forces abide with Psyche and assist her. When she must sort grain, the ants aid her; when she must obtain the golden fleece, she is advised by a reed; and, finally, her trip to Hades is facilitated by a sympathetic tower. In this sense true love is identified with nature in both myths. In The Dream Of Oenghus, proof of his true love is provided by his ability to separate Caer from a crowd of other swans. In cupid and Psyche, Psyche only survives the arduous tasks assigned by Venus because she has the support of the sympathetic natural realm. A behavior that is in sympathy with, and supported by the natural order. Also, in both myths trust is seen as a fundamental element of natural love. It is lack of the faith that leads Psyche to illuminate Cupid and ultimately forces them apart. On the other hand, it is Oenghuss faith in his love and Caers integrity, and trust, that leads him to promise Caer freedom and protection; the very conditions that win her love. Ultimately, it is Psyches dedication to her search for Cupid, an expression of trust, that leads to the reunion of the two lovers. Thus, in general terms one can identify certain similarities in the two myths portrayals of love. In both myths love is aligned with the natural order and predicated on mutual trust and respect. Moreover, the lovers can become physically sick when they are separated. Thus, beyond these broad similarities the two myths present remarkably different perceptions of love. In the Celtic tale the god of love is captivated of human a human and he must use all his resources to win her affection. He is assisted in his pursuit by all of the divine family and even all of the mortals they must deal with. Only, Caers father, the fairy king, refuses to help and that is because he cannot: His daughters magical powers is stronger than his. In this sense, love is, in the Celtic myths, a relatively straightforward proposal. A lover, committed to his beloved, and willing to demonstrate that commitment, may encounter obstacles but ultimately, the gods do not interfere with his pursuit and the natural world sympathizes. In Roman mythology the course of love does not run as smoothly. Cupid and Psyche are in love with on another. Nevertheless, for that very reason, coupled with Psyches extreme beauty, Venus is resentful of their relationship. Consequently, her malevolent jealousy is a constant theme in their relationship. The classical gods war with one another, and exhibit human emotions in contrast to the united front of the Celtic gods. Love must triumph over adversity and ill will in Cupid and Psyche, while Oenghuss love only confront adversity. Moreover, in the Celtic tale true love can proceed once the lovers have satisfied one another. In the classical tale true love can only proceed when it has the blessing of Jupiter himselfwho can then restrain the other gods from interfering. In general terms a more natural conception of love is presented in the Celtic myth. Divinely inspired by a vision Oenghus pursuit of Caer is remarkably prevalent. While he must verify the divine inspiration for his love by identifying Caer on the basis of his dream, he pursues her in a very traditional manner. He seeks out her father and requests her hand. After doing so he then seeks her, and charms her with his care and concern as well as devotion for her well-being and needs. On the other hand Cupid and Psyche must battle divine anger and vengeance, a trip to Hades , and numerous other unnatural interventions in the world in pursuit of their relationship. Despite its naturalness love must satisfy the needs and desires of the gods before it may progress. These gods act more like a dysfunctional family than divinityLove, must satisfy the natural order and confront the cruel hand of fate in the classical myth. The only natural element of Psyche and Cupids love is that their final union produces Pleasure. The Celtic myth, The Dream of Oenghus, relates the tale of Oenghus the Celtic god of love and his long search for true love. Oenghus is the son of Boann and Daghdhae. Boann the white cow goddess, and Daghdhae the father of all gods, the good god. In a dream Oenghus sees the loveliest figure in IrelandHis memory of this vision makes him ill with loneliness and he begins to waste away. With the help of his mother, and another of his fathers sons, Bodhbh, he begins his search for the girl he dreamt of. When, after years, he successfully completes his search the lovers travels to Bruigh Mac, his home. Chronologically and geographically distant, Apuleius second century record of the original Greek myth of Cupid and Psyche also relates a story of amorous pursuit. In Apuleius account Psyche is the most beautiful of all mortals. The fame of her surpassing beauty spread over the earthand men would even say that Venus herself could not equal this mortal.Out of jealousy, Venus commands Cupid to make Psyche fall in love with the vilest and most despicable creature in the whole world.However, dispatched on his errand Cupid is astonished by her beauty and as if he had shot one of his arrows into his own heart falls completely in love with her.The Celtic myth, The Dream of Oenghus, relates the tale of Oenghus the Celtic god of love and his long search for true love. Oenghus is the son of Boann and Daghdhae. Boann the white cow goddess, and Daghdhae the father of all gods, the good god. In a dream Oenghus sees the loveliest figure in IrelandHis memory of this vision makes him ill with loneliness and he begins to waste away. With the help of his mother, and another of his fathers sons, Bodhbh, he begins his search for the girl he dreamt of. When, after years, he succes